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Help Your Audience Build More Profitable,
Predictable Fitness Businesses
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Terry Patryluk
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Speaker • Business Strategist • Creator of The Gym Growth Framework
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Real-world insights on sales performance, leadership, retention, culture and
sustainable gym growth drawn from more than 30 years inside the fitness industry.
Proven Strategies for Profitable Fitness Club Growth Â
- 30+ years in the fitness industry
- Former VP of Sales for a major fitness chain
- Delivered 300+ workshops and seminars
- Helped fitness companies grow to 100,000+ members
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Terry Patryluk is a business strategist, leadership speaker, and author of The Fitness Club Playbook.
With more than 30 years in the fitness industry, Terry has worked at every level of the business from membership sales to executive leadership.
As a former Vice President of Sales for a major fitness club chain, he understands firsthand the challenges gym owners face when it comes to revenue growth, retention and team leadership.
His presentations are practical, direct and grounded in real-world experience focused on what actually works inside a gym, not theory.
Attendees leave with clear strategies they can apply immediately to grow revenue, strengthen leadership and run a more profitable business.
Popular Speaking Topics:
Leadership Is Doing - Not Talking
Build accountability and stronger leadership.
Build accountability, consistency, and leadership execution.
- Do as I Say, Not as I Do
- What Monkey Does - Monkey Gets
- Going to War with Your People
- A Tough Lesson
- The Balloon Bursts
- Into the Fire
- The Victory Entrance
- 10 Ways to Lead by Example
Repeat Business is Good Business
Increase retention and long-term customer value.
Increase retention, loyalty, and long-term customer value.
- Why This Happens
- Top Drawer - I Don’t Think So
- A Happy Customer Is a Long Time Customer
- You Better Care and You Better Show It
- A Customer Creed of Excellent Service
- A True Effort to Please
- Attitude Is Everything
- Neutral Is Negative
- The Company Is the People - the People Are the Company
- Turning Problems into Opportunities
- Not Nice - But Necessary
- But I’ve Already Been Sold Once
- 10 Ways How to Keep Your Customers Loyal to You
When the Boss Becomes the Problem
Avoid leadership habits that limit growth.
Avoid leadership blind spots that quietly damage growth.
- The Too-Close-for-Comfort Effect
- Big Kahuna to No Cajones
- Friendly—But Not Friends
- My Friend Is Such a Great Person, I Think I’ll Hire Them - Not!
- The Tail Wags the Dog
- “Butt-to-Chair-itis”
- Know More Than Your Employees Know
- When Patience Becomes the Problem
- When Impatience Becomes the Problem
- When the Boss Can’t Handle Criticism
- 10 Tips on How to Be a More Effective Boss
The Success Plan for Sellers
Create systems for predictable sales performance.
Implement systems that drive predictable sales performance.
- The Seller’s Plan
- The Best Bosses Value the Process As Well as the Result
- Selling the Plan to Employees
- Make It Their Own and They Will Take Ownership of It
- Owning the Day
- A Nice Lesson to Learn
- Most People Already Have the Answers
- Building the Plan
- Be Consistent with Your Plan and the Results Will Follow
- 10 Principles Behind the Plan
The Power of Nice
Strengthen culture, trust and team performance.
Strengthen culture, trust, and long-term team performance.
- Appreciation/ Simple Thanks/ Accolades
- Afraid to Praise
- Fear - The Great Divide!
- Attack Backfire
- When Guilt Is Good
- Discipline in Privacy
- See the Person Behind the Employee
- Conditional Love
- Not Guilty as Charged
- 10 Ways to Be Good to Your People
Evaluate Your Business With a Critical Eye
Identify hidden gaps and missed opportunities.
Identify hidden operational gaps and uncover missed profit opportunities.Â
- Good Thing It’s Not My Fault
- Problems Are Just a Chance to Grow
- Preventative Medicine - Not Corrective Surgery
- Catching Little Problems Before They Become Big Problems
- A Health Scan for Your Company
- The “Surface Dweller” Boss
- Everything Is Perfect Thanks for Calling
- Important Marketing Information - “Don’t Forget the Tomatoes”
- Getting Caught in Survival Mode
- Platinum Is Gold
- 10 Tips to Use When Evaluating Your Business
What Audiences Can Expect
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Practical strategies gym owners and personal trainers can implement immediately
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Real-world business lessons from inside the fitness industry
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High-energy delivery grounded in operational experience
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Relevant leadership and revenue growth insights
What Audiences Are Saying
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Terry helped grow our fitness company to 100,000+ members.
- Christine Steiger, Christine’s Fitness
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Terry brought structure and measurable performance improvements to our corporate sales process.
- Timothy Nielsen, Business Development Manager, Forza Fitness
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Terry was fun, engaging, entertaining and inspired our team to action.
 - Sarah Nash, CHRL
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Terry is a warm and engaging speaker whose command of fitness membership sales is only trumped by his ability to deliver it.
-Â Roy Bernhard
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