Build a Profitable Business -Â
and the Leadership to Sustain It
A practical framework by Terry Patryluck for building clarity, making better decisions, and leading with confidence to maximize profits.
Every Business Has Symptoms.Â
- Revenue inconsistency
- Lack of team cohesion
- Daily operational challenges
- Slow or uncertain growth
But few leaders diagnose the actual cause. These symptoms are not isolated problems - they usually indicate deeper issues.
While most solutions treat the surface only, few address what’s actually causing them.
The Medicine Man of Business by Terry Patryluk introduces a different approach.
It's one that starts with understanding what’s really going on, building a stronger foundation, and then leading effectively.
Instead of adding more tactics, this book helps you:
- Identify the root causes behind business challenges
- Understand what is truly driving - or limiting - your results
- Simplify decisions by focusing on what matters most
- Build a business you understand and can manage with confidence
The Medicine Man Approach is a structured way to think and lead your business to maximize profits:
Observe
Identify what is happening in your business
Diagnose
Identify root causes, not just symptoms
Prescribe
Determine the right actions based on a sound assessment
Restore
Bring your business back into alignment and peak performance
Who This Book Is For
- Business owners and founders
- Leaders responsible for results and direction
- Fitness club professionals seeking clearer thinking and better decisions
- Anyone tired of tackling the same problems again and again
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“Terry's book helped me start my sales career, providing excellent sales techniques.”
- Zuzana Michalkova, Corporate Strategy Leader
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“The Medicine Man of Business fuels relevant business truths: attitude is everything - getting the best out of your people will drive your business forward; and recognizing that your best customers are the ones you already have! This book has enhanced how I run my own business.”
- Michael Muzzin, CEO, Itex Canada
